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Start presenting ideas to clients for promotional campaigns centered around July observances.
The biggest promo focus in July is undoubtedly Independence Day, with flags and red, white and blue accessories everywhere. But it’s far from the only opportunity to build a unique – and impactful – campaign during the heart of summer. Whether it’s spotlighting small businesses or encouraging a day at the waterpark, these July observances are perfect canvases for an inspiring summer promo campaign.
The goal of this month-long observance is to encourage consumers to shop local and support their favorite indie retailers, from restaurants to bookstores to home goods.
Pitch: Work with your town chamber of commerce to distribute branded tote bags, stickers or other goodies for local small businesses to give out to their customers during the month of July.
Foldable reusable grocery tote bag
Despite the graham cracker’s unique origins as a supposed health food, they’re most well-known today for their use in desserts – which makes this observance the perfect excuse for a sweet promo campaign.
Pitch: Take inspiration from this observance at your next company picnic or employee appreciation event and send attendees home with a s’mores kit.
S’mores kit bag
National Give Something Away Day is all about doing something selfless for others: giving away time, money or no-longer-needed items. In the spirit of this observance, companies in any vertical can give out promo, but bonus points for campaigns centered around making someone smile.
Pitch: Organize a company-wide volunteer day, and thank participants with a little something to brighten up their desks.
Ceramic planter set
National Drive-Thru Day got its start at a drive-up-only Jack in the Box restaurant in San Diego more than 70 years ago – and it lives on today in Americans’ love for the fast-food pit stop mid-road trip and in the many restaurants that also offer carryout services.
Pitch: Suggest that restaurant chains – or any restaurant offering drive-up takeout – thank their customers for stopping by with a car-themed promotion like an accessory kit or cell phone holder.
Universal magnetic car phone holder
In the heat of the summer, what kid doesn’t like a day at the waterpark? Founded by Kalahari Resorts – an indoor waterpark chain – this observance aims to celebrate just that.
Pitch: Waterparks and swimming pools can give out toys like these reusable water balloons with an admission purchase on National Waterpark Day.
Reusable water balloons